Maintains loc, twists and naturals. Adds moisture and sheen. Holds with no flaking. Defines natural curl pattern. Black Earth Products: is a natural anti-bacterial system. All colors/fragrances used are derived from dried fruit extracts and juices. Talia Waajid is a world renown natural hair care specialist, natural hair educator, master cosmetologist, natural hair salon owner and the founder of the World Natural Hair Health & Beauty Show. She has over 25 years of hands-on experience in servicing natural hair, braids, locs, twists, etc. She knows what your hair needs to be healthy. Try her complete healthy hair system of ultra premium, moisture-based products. You will immediately feel and see a positive difference in your hair. My products provide the moisture needed to promote hair growth, softness, manageability and longer lasting styles. Lock it Up: Has no alcohol, so there's no flaking. No animal testing.