Made with real fruit juice. Artificially flavored. Fat free. The Switzer Story: Grandpa Switzer started making licorice in 1888. He'd proudly push carts of this candy along the riverfront in St. Louis, in an area now called Laclede's Landing. When Switzer's became the nation's leading brand of licorice, he developed his first fruit-flavored licorice - cherry. It quickly became Switzer's best seller. Grandpa would be as proud of today's Switzer licorice as we are. Enjoy! - Michael Switzer. Product of USA.