Clinically proven mildness. Helps keep you cool and fresh. Johnson's Baby Powder Cooling Cucumber Melon provides instant and cooling protection from the effects of heat. The freshness of cucumber and melon extracts along with the soft texture of Johnson's Baby Powder will naturally help your skin feel cool, dry and comfortable. For baby: Use after every bath and diaper change, especially before bed or anytime within exposure to wet diapers may be prolonged. Apply powder close to the body away from child's face. For you: Johnson's Baby Powder will help you feel cool and fresh every day. Use to help absorb excess moisture, keeping you dry and leaving your skin feeling fresh.