The trusted coffee since 1878. Full bodied flavor with only half the caffeine of Hills Bros. original blend. Perfectly balanced cup after cup. 1/2 Caffeine. The original Hills Brothers, Austin & Reuben, set out to create the finest coffee in the world. Discriminating coffee drinkers have savored the result ever since. With all the full-bodied flavor of our popular original blend but with half the caffeine, it's perfectly balanced for all your needs. Through a special process, we've found a way to deliver the deep, robust coffee taste you desire with 50% less caffeine. Now you can continue to enjoy Hills Bros. cup after cup after cup.