Helps strengthen hair! Pro-Vitamin formula boosts volume and amplifies fine or flat hair. Advanced formula with vitamin complex penetrates hair shaft to build body and texture from the inside and out - for less than the more expensive brands. Gentle cleaning formula removes dirt and residue, leaving hair looking soft, vibrant and beautiful. Formula Enriched with Pro-Vitamin B5, C and E penetrates hair shaft and builds body and texture from the inside and out. Gentle Cleansing Formula rinses clean and doesn't dry hair out. Biodegradable formula.