John Frieda: London. Paris. New York. Preserves colour and magnifies shine. Never surrender what makes you unique. With enhanced anti-fading technology, the gentle formula of Radiant Red Colour Protecting Shampoo attracts light and amplifies rich tones, transforming red hair. Preserves vivid red colour and magnifies shine. Non-colour depositing. For further information visit www.johnfrida.com or call 1-800-521-3189. Made in USA.