Thicker, shinier, healthier-looking hair. That's what you get every time you shampoo with body building, triple action Flex. Fortifies with Pro-Vitamin B5 to enhance hair from the inside out. Nourishes with a unique, smoothing protein complex as it provides more shine, more body. Protects with moisture-binders to help safeguard against heat styling and the drying effects of the sun. This extra mild formula assures gentle, balanced cleansing for all hair types. The result: Sparkling clean hair that's healthy-looking, beautifully manageable, full of body and bounce with the great Balsam-fresh scent.