All natural. No artificial flavors, colors or preservatives. Reduced fat. 50% Less fat then the leading brand! No hydrogenated oils. Reduced Fat Animal Cookies have 2 grams of fat compared with 4 grams in the national leading brands. Pure is our middle name. For over seventy years, Hain Pure Foods has brought good, pure food to our tables. Hain strives to make products from simple, pure ingredients. That means all natural, no synthetic colors or flavors, no artificial preservatives and no over-processing. Just read our labels!