Baked, not fried. All natural puffed potato snack. Bold taste with a crispy crunch! Good source of iron and protein. The Prize With the Eyes: For savory spud snacks it's clear the eyes have it - behold Guiltless Gourmet Baked Potato Crisps. This delicious line of Baked Not Fried Potato Crisps was created to meet the needs of today's health conscious consumers. Our passion for full-flavored, healthy snacks makes us just right for the job. These Spuds Aren't Duds: With the fabulous flavor of a perfectly baked potato and an exciting array of seasonings as unique as our shape, one taste and you will discover that these crisps are no chip off the old block. Guiltless Gourmet Baked Potato Crisps contain 0 grams of trans fat and are a good source of iron and protein. Of course there aren't any artificial flavors or preservatives. Need we remind you, we're guiltless! Let's sea here - How do you improve the taste of a perfectly baked potato? We rode the wave of flavor on this delicious potato crisp. All it took was a pinch of sea salt to help us sea the light. And we were right-sea salt does make it better!