Sweetened corn and oat cereal. Sweetened corn & oat cereal flavored with real fruit juice & natural fruit flavors. Flavored with real fruit juice. 25% Less sugar than the leading fruity cereal (Fruity Cheerios: 10g Sugar, 110 Calories per 30g serving. Leading Fruity Cereal: 14g Sugar, 110 Calories per 30g serving.) Excellent source of whole grain. Did you know that only 1 in 10 kids get enough whole grain per day? It's recommended that most kids get at least 48g of whole grain per day. Great Tasting: With a touch fruit juice and other natural fruit flavors in each fruity O, Fruity Cheerios is bursting with great taste your kids are sure to love. 12 Essential Vitamins & Minerals: Fruity Cheerios helps you ensure your kids are getting nutrition they need for normal growth and development. Less Sugar: Fruity Cheerios has 25% less sugar than the leading fruity cereal plus all the fun and flavor your kids will adore. American Heart Association: Meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age 2. While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease. Exchange: 1-1/2 Starch.