Naturally & artificially flavored. Space saving pantry pack. Good source of calcium & vitamin D. Measuring cup. A healthy and nutritious breakfast helps kids perform better throughout the day. Oat Heads is great tasting oatmeal with fun flavors kids will love, making it easier to get your kids off to a good start. Made from 100% whole grain oats, plus valuable nutrients like vitamin D and omega-3 to help strengthen growing bodies and keep them at their best. Be an Oat Head and do more! Start strong & do more. 23 grams of whole grains per serving. Excellent source of antioxidant vitamins A & E. Good source of fiber. 3 grams of soluble fiber from whole grain oat foods, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This product has 1 gram per serving. We all deserve better. Better Health: Made with 100% whole grain oats. A good source of ALA omega-3 (Contains 290 mg of ALA omega-3 per serving, which is 19% of the 1.6 g daily value for ALA). Naturally trans fat and cholesterol free. Better Convenience: New measuring cup pouch. Space saving pantry pack carton. A Better Planet: Less consumer packaging waste (Based on the net weight of empty consumer packaging of comparable size packages) than the other brands. 100% recyclable carton please recycle. Better choice.