All-day moisturization. Baby Magic Gentle Baby Lotion with the Powder Fresh Baby Scent, enriched with gentle emollients, softens and helps protect baby's skin from dryness. Adds a layer of moisture that acts like baby's natural oils. Provides all-day moisturization and leaves baby's skin soft and smooth. p-H-balanced formula is dye-free, hypoallergenic, and sensitivity tested. Mild enough for baby's delicate skin, also great for adults. Nobody babies your baby's skin better than Baby Magic.